Ambassador Cruise Line

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Ambassador Cruise Line is Britain's newest no-fly cruise operator, and since 2022 has provided accessible cruise experiences departing from convenient UK ports to some of Europe's most scenic and culturally rich destinations.

Join our exclusive, free members program to receive immediate loyalty discounts on Ambassador Cruise Line holidays. Our members enjoy reduced rates, expert guidance, and personalised service. To contact a Ambassador Cruise Line specialist please call 0203 282 7684 or complete the quote form.

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About Ambassador Cruise Line

Ambassador Cruise Line is Britain's newest no-fly cruise operator, offering accessible and traditional cruise experiences departing from convenient UK ports to many of Europe's most scenic and culturally rich destinations. Their range of cruise holidays spans from peaceful British Isles voyages to adventurous Norwegian fjord expeditions, and are crafted by experienced cruise specialists who understand the needs of British passengers, meaning one can be reassured that the itineraries, onboard amenities and shore excursions have been carefully selected with British tastes in mind.

Ambassador Cruise Line has built upon the concept of convenient, hassle-free cruising since launching in 2022, and now provides cruise experiences that eliminate the stress of airport transfers and flight connections while maintaining traditional cruise ship hospitality. Today, they pride themselves on ensuring that wherever one may choose to sail, they can cruise with complete confidence, as the expertise of their cruise consultants, the familiarity of British-focused onboard service, and the convenience of departing from home ports, all combine to ensure passengers are thoroughly prepared before embarkation and completely relaxed throughout their voyage.

How to Book

Join thousands of happy members who get a better deal by booking their Ambassador Cruise Line holiday with us.

Contact us

Either give us a call on 0203 282 7684 or complete the simple quote form to provide us with details of your holiday.

Quote

Sit back and relax whilst we prepare your holiday quote and add your exclusive members discount. We typically reply to all quote requests within a few working hours.

Book

If you're happy with the quote and the additional members savings, then we'll book your holiday for you and contact you to take payment.

Is Ambassador Cruise Line ABTA and ATOL protected?

Yes, Ambassador Cruise Line is ABTA protected, which means that when you book a cruise with them, your money and travel arrangements are safeguarded under ABTA's protection scheme. As a cruise-only operator departing from UK ports, ATOL protection is not typically required since flights are not included in their packages. This protection ensures peace of mind for customers regarding their cruise booking and payments.

What type of cruises do Ambassador Cruise Line offer?

Ambassador Cruise Line offers no-fly cruises designed specifically for British passengers, departing from UK ports. Their cruises include scenic voyages around the British Isles, Northern European itineraries, Norwegian fjord cruises, and Mediterranean sailings. They specialise in traditional cruise experiences with a focus on British hospitality, featuring familiar food, entertainment, and cultural activities that appeal to UK travellers seeking accessible cruise holidays.

How long have Ambassador Cruise Line been in business?

Ambassador Cruise Line is a relatively new cruise operator, having launched in 2022. Despite being new to the market, they have quickly established themselves by focusing on the British cruise market with their no-fly concept and traditional cruise experience. The company was created to fill a gap in the UK market for accessible, British-focused cruising departing from convenient UK ports.

Do Ambassador Cruise Line have good customer reviews?

Ambassador Cruise Line has been building positive customer feedback since their launch in 2022. Passengers particularly appreciate the no-fly convenience, traditional British cruise atmosphere, and value for money. Many reviews highlight the friendly crew, familiar food options, and the ease of boarding from UK ports. As a newer cruise line, they continue to refine their services based on customer feedback and are establishing a growing base of satisfied repeat customers.

What destinations do Ambassador Cruise Line visit?

Ambassador Cruise Line operates primarily around the British Isles and Northern Europe, offering cruises to destinations including the Scottish Highlands and Islands, Ireland, Norway's fjords, the Baltic capitals, and the Mediterranean. They specialise in no-fly cruises departing from UK ports, visiting scenic coastal towns, historic cities, and cultural landmarks across Europe. Their itineraries focus on accessible destinations that showcase local heritage and natural beauty.

Is an Ambassador Cruise Line holiday good value for money?

Ambassador Cruise Line positions itself as an affordable cruise option specifically designed for the British market, offering competitive pricing compared to other cruise operators. Their value proposition includes no-fly convenience from UK ports, traditional cruise ship atmosphere, and inclusive dining options. While they may not offer the luxury amenities of premium cruise lines, they provide good value through their accessible pricing, British-focused service, and comprehensive cruise packages.

Have Ambassador Cruise Line won any awards or accolades?

Ambassador Cruise Line is a relatively new cruise operator, having launched in 2022, so their awards portfolio is still developing. In 2024, they won the "Best No-Fly Cruise Line" at the British Travel Awards. In 2023, they won the "Best Midsize ex-UK Cruise Line" in the Cruise Critic Customer Choice awards. As a newer entrant to the cruise market, they are focused on establishing their reputation and building customer satisfaction. While they may not yet have accumulated the extensive awards of longer-established cruise lines, they are working to build recognition within the British cruise market through their unique positioning as a UK-focused, no-fly cruise option.